max s. gerber(the latest shot)

ethan says you can’t get a good B&W conversion out of a digital camera. i disagree. this is an out-take from a recent corporate shoot, something that was never meant to be in black & white, but i couldn’t resist tinkering a bit. it’ll likely never see the light of day in this version, aside [...]

the wildfires look much closer than they actually are, still far enough away that there doesn’t seem to be much fear of evacuation, at least not in pasadena where i live. i’ve been holed up with a summer cold the past few days, watching the flames burn over the ridge in the distance at night. [...]

ruben is the CEO of propaganda global entertainment marketing. that means he’s responsible for you seeing in movies the things you desperately want but can’t afford (like a lamborghini, or robot cell phones). that means that ruben’s LA office is full of cool things that you desperately want but can’t have. like motorcycles, fake newspapers [...]

when i arrived to photograph jan, she and her husband, rick, were taking care of their grandson, noah. rick was making tacos for the family, cooking expertly in a well-worn, well-loved cast iron skillet. it was a simple act, a simple day, but even talking to them for a few minutes i could tell that [...]